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Welcome to Postcard Printing Tips!
Postcard printing tips and the other related printing tips sites will
allow you to maximize the power of your messages to prospects and customers
for all your post card printing, brochure printing, flyer printing, catalog
printing and other promotional printing needs. Postcard printing tips
is the right place to find help for all your post card printing needs
to maximize the power of your message and improve your direct marketing
response rates. Postcards are a relatively inexpensive and powerful way
to promote your products or services. Not only are postcards relatively
inexpensive to print but they also require less postage than other direct
mail pieces.
About Postcards
Postcards are the inexpensive workhorses of direct marketing. While small
in size, they can pack tremendous promotional punch and deliver fantastic
results in relation to the cost of letter, brochure and catalog mailings.
Use postcards for real estate announcements, new product information,
sale events, coupons, event passes, greeting cards, rack cards, and even
the most traditional travel postcards. The most powerful post cards are
full color (sometimes referred to as 4-color or CMYK) since research shows
that full color delivers the most effective reader response
Postcard Design Tips
Most postcards sizes are 4" x 6", 5" x 7" or 51/2"
x 81/2" and range from one color to full color. The size and number
of colors have a lot to do with how much you have to spend and the amount
of information you're trying to convey. Most cards are full color on at
least on side (sometimes referred to as 4-color or CMYK) since research
shows that full color delivers the most effective reader response. Paper
is another important decision in your overall postcard design. Postcard
paper is most frequently a card stock with a descriptor in points as opposed
to weight. This means the higher the number of points the heavier the
paper stock. For instance, 8 point, coated one-side stock (C1S) is a lighter
less expensive alternative to 10 point, C1S stock. A heavier the stock
choice results in a more durable and upscale look and feel. Paper stock
is also important in relation to your planned color choices. For instance,
if you were designing a full color front and a one color back for your
postcard, a 12 point coated two sided (C2S) is not really necessary. This
paper is more appropriate for when using full color on both sides and
is more expensive than C1S stock. Uncoated stock is just fine for single
color information but to get full color to really pop off the page, you
need to use coated stock. For more postcard design tips, click
here.
Postcard Printing Tips
Full color postcards create the most memorable and compelling images for
your print communications. To find out more about color, click
here. Picking the right paper can also have a significant effect on
the impact of your postcard. Most people choose a heavier weight, coated
paper for a vibrant upscale look and feel. For more information on paper
alternatives, click here.
Postcard Ordering Tips
Make sure you place your order with an experienced and knowledgeable commercial
printer with a reputation for quality, reliability and one that is easy
to do business with. As with many important purchases the least expensive
is frequently not the best value. Your local area printers may be able
to do your job but printers with websites can do even better job with
benefits like low prices, instant price quotes and easy online ordering.
For postcard prices from the website of a quality
printer with all of the above benefits and more, click
here. When seeking a quote or ordering your brochures be sure to have
the following information available:
1. Quantity
2. Flat and finished sheet size
3. Paper type and weight
4. Number of ink colors
5. Finishing specifications
6. Proofing preference
To find out more about Postcard Printing, Click
Here.
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